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Hi, I'm Dianne a brand and communications consultant. I live in Barbados, a Caribbean island of 166 square miles, a population under 300,000 and, according to a 2016 national survey*, close to 10,000 businesses. Over 90% of those businesses are micro, small or medium-sized enterprises. Many still trade only on the local market. So just how important is brand building in Barbados and how do businesses build brands in Barbados? Join me as I discover those brand stories.

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