Taking Time, Building Trust: 3 Brand Building Essentials
Building a brand is about gaining and retaining the trust of the people you aim to attract and serve. That takes time. To become known as...
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Dianne N Squires
- Apr 26, 2022
- 6 min
What is Brand Strategy and Why is it Important?
What's involved in setting the course for your brand? That's where brand strategy comes in.
Dianne N Squires
- Nov 9, 2021
- 4 min
Oat Milk, Climate Action and Brand Values
Oatly brand provokes yet endears by fiercely holding to a single brand value.
Dianne N Squires
- Oct 27, 2021
- 4 min
Want People to Choose Your Brand? Ask Yourself These 5 questions
If you want people to choose you're brand you'll have to know how it makes them feel, what else they'd be giving up to get it and more.
Dianne N Squires
- Jun 17, 2021
- 4 min
8 Tips For Writing Simple, Effective Content For Brands
About eighty percent of what I do as a brand communication consultant and strategist is write. Even visual communication materials begin...
Dianne N Squires
- Jun 9, 2020
- 3 min
Favourite Barbadian Brands: Artist Made
I had the pleasure of interviewing Shanika Grimes of Artist Made for episode 5, season 3 of Backstage with Bajan Brands podcast.
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