Transparency is your ethical obligation in business


When you’re working with clients sometimes you feel the pressure to get everything right. You’re hyper-aware that your clients can choose someone else over you for the next project and the pressure to perform is real.


So when you hit a snag that will slow things down and definitely not work in the client’s favour it’s particularly difficult to be transparent about the issue. But this is what I’ve proven. It pays to be transparent as soon as you recognise that it will be difficult or impossible for you to “fix”.


In the majority of cases, in my personal experience, clients tend not to take it as badly as I imagined. But when a bad reaction is inevitable, I believe that transparency is still an ethical obligation.


Even if you’re fired in the end you have to walk away knowing that you hid nothing and you did all that you could do to make things right.


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