My job as a marketing and brand communications consultant in the Caribbean requires that I’m constantly learning. Whether it’s getting to know many different industries, sectors or cultural peculiarities, or understanding the real needs of different market segments I have to keep an open mind.
Most of all I have to listen, ask questions and try as best I can to see the big picture in which my client and their customers or audiences are playing their roles. And I have to see the picture from many perspectives. That’s the tough part, but once that’s in place then it’s pretty clear what tools and tactics should be used to achieve a result.
But things change and part of my job is also to know that plans may have to shift and the learning will never stop.