Consultants Leave Space To Do Your Greatest Work (Hint: Think Personal Brand)

Man of African Descent fist pumping in his car
Photo credit: FlamingoImages

Hey what's up consultant friends and colleagues? I know I can use some momentum to get through the weeks and months ahead and I'm sure you can use that too so I hope this message is helpful to do that.

The message is, “leave space to do your greatest work”. And I say that because a lot of times as consultants, we feel that we have to book many clients and have many projects going so that we feel like we're really making an impact on the bottom line.

But I want us to think about that a little bit differently. I want us to leave space to do our greatest work. And that may mean saying “no” to more projects and saying “no”, especially to those projects where we cannot do our greatest work.

That then leaves the space for us to say “yes”, maybe to less projects, but those ones that we can really get the best, greatest results in. Then, you know how it works, referrals are like our lifeline in this business and you do get referred when you deliver great results. People mention your name to people in their circle and, many times, to people in their circle who are going to be a good fit for you.

How does personal brand play into all of this?

Now you know that I talk a lot about your personal brand and refining and defining that. That process is critical in helping us to leave space to do our greatest work, and this is how.

  • It helps us with clarity, the clarity around our set of values, around our process and around our philosophy.

  • The second thing is, it helps us with our focus. What are we best at? What can we deliver results excellently in and who do we serve best?

  • And the third thing is standards. The standards help us to consistently deliver and showcase those values and that philosophy, and also set us visually apart from our competitors.

So those three areas defined through a personal brand framework help us to know when to say “yes” or very importantly when to say “no”. That helps us to leave space to do your greatest work. And, you know, doing our greatest work is really the thing that impacts the bottom line.

Now I understand that sometimes it may feel like, “I'm not doing anything, I'm being lazy, I don't have enough going on”, but no, you leave that space and you stay in your preparation mode. You understand what your values are, you're clear, you're focused, you have your standards, and you can seek out the work that you can do best.

During that period, you can also share and educate in the areas where you can offer the best value to your audience, those people that you can work with and deliver the best results for.

You may say this sounds silly but you will attract the right work with this approach.

So yeah, that's the message. "Leave space to do your greatest work" because listen, we need to be doing great work. That's our work.

I’d love to hear your thoughts on this. Email me with your comments to: